Rockstart appoints Anne Mette Frejsel as COO to further strengthen the model and organization

  • Anne Mette will help Rockstart further professionalize its team and expand its support for early stage founders driving positive change at a global scale
  • Anne Mette will be responsible for company operations and HR, accelerator, partnerships, and ecosystem development, and will be joining the Rockstart executive team

Amsterdam, Netherlands, October 31, 2023: Rockstart, early stage accelerator-VC, today announces the appointment of Anne Mette Frejsel as COO. With over ten years of experience in strategy, sales, and operations, Anne Mette will collaborate closely with Rockstart's CEO and co-founder, Rune Theill, and the rest of the Rockstart team as the company gears up for its next growth phase.

Anne Mette Frejsel will concentrate on advancing the accelerator, professionalizing the organization to facilitate future growth. This will enable the organization to provide more effective support for the development of early-stage startups. Anne Mette joins after a one-year sabbatical, and she was most recently Senior Director of Commercial Strategy and Communication at TDC NET. Before this, she held several senior positions at NKT, Maersk Group Strategy, and Maersk Growth in Denmark. Additionally, Anne Mette’s background encompasses her work as a scientist with the European Space Agency during her Ph.D. research in Astrophysics at the Niels Bohr Institute, University of Copenhagen, and Stanford.

This appointment aligns with Rockstart's ongoing commitment to scaling early-stage startups through its three thematic funds and accelerator programs in AgriFood, Energy, and Emerging Technologies by providing access to capital, market, expertise, and community. The team has expanded in the last year, growing with the launch of the Rockstart Emerging Tech fund and accelerator.

We have entered a new age of VC investments and startup acceleration, and Anne Mette’s appointment is a pivotal step in our efforts to further professionalize and better support purpose-driven founders on their journey to drive positive change, both environmental and societal. We are at an inflection point, and I firmly believe that many of the world’s most impactful companies will be built out of Europe throughout  the next decades. In the context of getting more startups off the ground, Rockstart plays a crucial role as we continue to support early-stage founders, and Anne Mette brings an unique skill set ranging from high-level strategy to hands-on operations, which will allow us to scale our impact even further. Rune Theill, CEO and Co-founder, Rockstart
Rockstart's mission and purpose resonates deeply with me, and I am excited to have the opportunity to work alongside Rune and the talented team to drive the next stage of growth. Rockstart has a portfolio of highly skilled and driven founders. A key objective for me in my role as COO is to drive value for both current and future cohorts of purpose-driven entrepreneurs. I look forward to leveraging best practices from my experience in larger organizations alongside an entrepreneurial approach to make an impact through our accelerator and operations. Anne Mette Frejsel, COO, Rockstart

About Rockstart

Rockstart is an early stage investor that empowers purpose-driven founders across three domains: Energy, AgriFood, and Emerging Technologies.

Rockstart invests in early-stage startups from each of the three funds and provides access to capital, market, and expertise by connecting founders with co-investors, mentors, partners, corporates, and the wider Rockstart network.

Rockstart has invested in more than 350 startups and its alumni value to date is more than €1.6bn. Rockstart is an international team of 45+ professionals dedicated to empowering purpose-driven founders to become scalable and drive positive change on a global scale. Rockstart has notable exits such asWercker,, Hubs.Com, Bouw7, iClinic, and s and Brincr. The company has offices in Amsterdam, Copenhagen, and Bogota.

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