Amsterdam, February 18, 2022: Rockstart, global early stage investor, announces its co-investment in FieldSense, a Rockstart AgriFood portfolio company. The €2.9m seed round was led by Danish Agro, with Rockstart as co-investor alongside Pajbjergfonden. The startup plans to use the funding to strengthen its position in current markets and extend into new ones.
Today farmers are surrounded by data from a variety of sources. Utilizing the data properly can have a positive impact on farmers’ everyday life. FieldSense provides hyper-local weather information and forecasts to help farmers monitor and act upon changes in local, microclimatic conditions. Based on weather data from in-field, solar-powered weather stations, the Danish agtech company creates user-friendly tools for farmers to help them in various important decisions. The FieldSense weather station is tailored for agro-purposes, accompanied by a farming-oriented and intuitive app. FieldSense was founded in 2015 and launched its agtech weather services in 2018. Every day, FieldSense collects more than 2 million weather measurements from close to 16.000 sensors that farmers can use in their day-to-day planning and operations.
We’re excited to take the next steps on our journey to bring better weather information to farmers. With the joint support from our current investors and Rockstart, we’ll be intensifying our efforts to obtain a stronger market presence in existing and new markets in Europe.John Smedegaard, CEO, FieldSense
With thousands of operational weather stations already installed, FieldSense has more weather sensors than many governments. Their ability to map microclimate efficiently and affordably gives the granularity and accuracy that farmers need to plan and mitigate climate risk properly. We are delighted to be working with the team and excited to see where else the technology can have a positive impact.Mark Durno, Managing Partner AgriFood, Rockstart
The future is digital in farming and Fieldsense have developed some great solutions that adds value to the modern farmer. We look forward to be part of an even closer partnership with Fieldsense when they aim for an even stronger international presence, helping more farmers.Henning Haahr, Group CEO, Danish Agro
The AgriFood fund is Rockstart’s first fund launched in 2019. Rockstart AgriFood has invested in 31 startups since its launch, making the fund one of the most active AgriFood investors in the world. Rockstart AgriFood 2022 program has started this February and Fieldsense is one of the participating startups.
FieldSense is an agtech company that delivers hyper-local weather information and forecasts to farmers as a subscription service. Using the company's own IoT weather station technology to monitor in-field weather conditions, FieldSense empowers farmers to make better decisions and achieve higher efficiency in their day-to-day field operations. Since the release of the weather station in Denmark in 2018, FieldSense has achieved a strong market presence in Scandinavia, the Baltics and Northern Germany, counting +1400 customers, +2000 active weather stations, and a team of 16 dedicated employees at its offices in Aarhus, Denmark. Learn more on https://fieldsense.dk/en/
The Danish Agro group comprises several agro-industrial companies in Denmark and abroad. They all have one overriding objective: to contribute to value-creating solutions for individual farms in close collaboration with customers. The Group mainly sells feed mixtures, raw material and vitamin mixtures, fertiliser, plant protection products, seed grain and energy, and also buys crops from the agricultural sector. In addition, the Group represents several strong machinery brands for agriculture and operates an extensive chain of hobby and leisure retail stores. The Danish Agro group currently employs approximately 5,000 people, and in 2022 its turnover will be around EUR 5.6 billion.
About Rockstart
Rockstart is an early stage investor that empowers purpose-driven founders across three domains: Energy, AgriFood, and Emerging Technologies.
Rockstart invests in early-stage startups from each of the three funds and provides access to capital, market, and expertise by connecting founders with co-investors, mentors, partners, corporates, and the wider Rockstart network.
Rockstart has invested in more than 350 startups and its alumni value to date is more than €1.6bn. Rockstart is an international team of 45+ professionals dedicated to empowering purpose-driven founders to become scalable and drive positive change on a global scale. Rockstart has notable exits such asWercker, Dan.com, Hubs.Com, Bouw7, iClinic, and s and Brincr. The company has offices in Amsterdam, Copenhagen, and Bogota.
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