Flavor Enhancer startup REDUCED raises €2.9m to solve food waste through taste

Amsterdam, June 9th, 2022: Rockstart, global early stage investor, announces its investment in REDUCED, an existing Rockstart portfolio company. The €2.9m seed round was led by Vækstfonden and VÅR Ventures, alongside Rockstart, Pollen Capital and business angels. The Danish startup plans to utilize the funding to finalize the investment into its unique technology used for the creation of plant-based flavor enhancers, expand its production facilities and attract talent.

REDUCED develops and produces ingredients, flavor enhancers and food products from side streams and excess produce. The Danish food tech startup does this to solve one of the biggest challenges of our time: food waste.  The global products from Food Waste was valued at USD 52.91 billion in 2022 and is projected to grow at a CAGR of 4.6% to reach USD 83.26 billion by 2032.

REDUCED wants to make it as easy as possible for consumers to make the right decision by creating solutions that meet the one thing they care most about in foods: taste. Studies show that taste is the most important consideration for consumers when choosing a food product. REDUCED flavor solutions are centered around umami and match well with plant-based meat analogues. In addition, its flavor solutions are organic, without additives and made from side streams and excess produce. In its production facility in Copenhagen, REDUCED uses fermentation techniques to create its unique products which, unlike traditional other natural plant-based flavor enhancers such as miso and tamari, take significantly less time to produce.

The Rockstart AgriFood fund had its first in 2021 at €22m. Rockstart AgriFood has invested in 33 startups since its launch, making Rockstart one of the most active AgriFood investors in the world. The Rockstart AgriFood portfolio companies have collectively raised  more than €25m in total thus far.

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About REDUCED 

REDUCED is an innovative food production company based in Copenhagen, Denmark.  REDUCED specializes in creating high quality food products made from organic surplus produce. Their mission is to reduce food waste by using vegetables, protein and other sources of nutrition left over from the conventional food industry. Always with a focus on taste, quality and sustainability.

About Vaeksfonden

Vaeksfonden is the Danish state’s investment fund. Working in close collaboration with banks and domestic and international investors, Vaekstfonden discovers and develops the companies that Denmark cannot afford to miss out on. The power of innovation, yield to society and responsibility are the three signposts that guide Vaekstfonden in finding and choosing new projects. Since 1992, Vaekstfonden has contributed more than DKK 33,8 billion (€ 4.5b) to help develop and grow more than 9.200 companies.